A performance horse NFT platform we designed and built to bring real-world horse ownership on-chain — making it possible to buy, sell, and transfer stakes in racing and show horses.
Crown Ribbon set out to disrupt the performance horse industry by tokenizing ownership of real, reputable racing and barrel horses. Mainframe delivered the end-to-end product: brand identity, marketing site, and the platform connecting horse syndicates to a new generation of digital owners. 721 Ranch was the first syndicate to come on-chain.
Crown Ribbon’s live site is no longer active. These screens are preserved from the project, and an archived version can be viewed on the Internet Archive.